OUR STORYSince 1994, BLK/OPL has been a leader in developing skincare and makeup for women of color that understands their unique skin needs- from hyperpigmentation to oil control to shade matching. And now, with two women of color you can expect even more. BLK/OPL promises to continue to upgrade its ingredients, look for innovative ways to engage consumers and provide multiple retailers for added convenience.
OUR OWNERSIn 2019, Desiree Rogers and Cheryl Mayberry McKissack bought BLK/OPL, making this iconic brand Black and women-owned for the first time. Under their leadership, our commitment to support and empower this community is stronger than ever. Because it’s personal.
The community we create for is our own: We hear you, we see you, we are you. As encouragers and essential partners in the beauty process, we pride ourselves on offering high-quality, high-performing products that bring out the best in your melanin—meaning rich colors that pop on your skin and Shade ID™ technology that delivers true-to-tone hues. Every product is developed for us, by us and is always under $20.
We champion diversity, inclusion, advocacy, sustainability and accessibility through every step of the process—including our internal team, vendors, ambassadors, makeup artists, models and the organizations we support. As we grow, we’ll keep uplifting and partnering with the very women and BIPOC creatives, entrepreneurs, business professionals and artists that inspire us. Including our Brand Ambassador Ryan Destiny, who is leading a groundbreaking community activation later this year, empowering women and girls to meet their destiny. We want our BLK/OPL community to see not only the beauty in themselves but also their collective power, impact and potential.
The future of the #BLKBeautyMovement is much bigger than us, and we’re here for it. We hope you’ll join us in creating it.